Ethically Responsible Kid’s Clothing Brand, art & eden, Wins ‘Eco Excellence Award’ for its Sustainability Efforts & Celebrates its 2nd Birthday by Announcing a New Collaboration with Animal Planet
Published March 4, 2019 |
Press Release – New York, NY (February 4th, 2019): On the 2nd anniversary of the birth of ethically founded sustainable children’s clothing brand, art & eden (www.artandeden.com), the company announces today a bevy of accolades. NCW just presented its 2018 Eco Excellence Awards naming art & eden the most sustainable and socially responsible brand in kid’s fashion. This came on the heels of being voted Best New Brand, months after launch. Simultaneously the company reveals a new collaboration with Animal Planet and its parent company, Discovery, featuring vibrant images of animals that are in vital need of protection and conservation, such as tigers, elephants, sharks and whales. The collection, which is now shoppable today from artandeden.com, Nordstrom.com and Kidbox, will support Project CAT (https://projectcat.discovery.com/), Discovery’s ongoing initiative, dedicated to ensuring a healthy habitat for future generations of endangered tigers.
In just 2 short years, art & eden has seen tremendous retail success – viable proof that shopping behavior is truly evolving to embrace conscious consumerism. The brand is seeing a tectonic shift in customer values now prioritizing organic and sustainably produced products more than ever before.
art & eden kid’s fashion brand now maintains availability in 350+ retailers in the US alone as well as Nordstroms, Neiman Marcus & Von Maur and internationally in Australia, New Zealand and the United Kingdom. Canada and Mexico expansion is slated for Spring 2020.
Susan Correa, Founder & C.E.O of art & eden, says, “Sustainability is not a dream, its our D.N.A. It is the foundation on which we have embedded our business. Really fired up to engage in, intelligent design process and an embrace of triple top line accountability that align the interests of people, planet and product. art & eden is green by nature.”
art & eden is an organic children’s brand that ensures sustainability by being economically, environmentally and equitably responsible. Created sustainably and packaged in recycled materials, the art & eden collection of children’s clothing, has used 100% organic cotton and low-impact dyes since inception. art & eden pays superior attention to best-in-class, planet-forward commerce addressing the following key areas: sustainable processes, use of only organic and recycled or upcycled materials, low impact dyes, gaining approved certification for materials used from the Global Organic Textile Standards (G.O.T.S.), maintaining a commitment to recycled packaging, and an ongoing dedication to fair business practices.
Registered as a Public Benefit Corporation (PBC), art & eden has clearly established its intention since inception to include public good as part of the company’s charter in addition to maximizing shareholder value. Accordingly from its inception, art & eden has taken a bold approach to impact, both in its local an global communities. Locally, art & eden supports, The Camden Street School, a public grade school in nearby Newark, NJ. The brand participates in a year-long mentorship program providing opportunities and assistance to a student body where 78% of kids live below the poverty line.
On a global scale, art & eden has partnered with Hope Worldwide to deliver desperately needed multivitamins to malnourished children across Central America in Honduras, Guatemala, El Salvador, Nicaragua & Tijuana in Mexico. The company’s impact work began in Nov 2016 and was made a steadfast priority even while its clothing collection was still in development. Since then, art & eden has delivered more than 1,340,643 multivitamins to facilitate healthy growth for kids. Additionally 6,720 kids have been cured from anti-parasitic problems with the Albendazole sponsored by the brand.
art & eden has committed to embrace and adhere to the goals set forth by the United Nations’ 2030 Agenda for Sustainable Development. The brand realizes the responsibility we collectively share towards caring for our planet. art & eden works to integrate sustainable, organic options at all its touch points – whether it’s a commitment to environmentally sound practices or a dedication to improving lives in our communities, the brand is working daily to engage in production processes and services that are human, worthy, dignified and intrinsically satisfying.
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